We as a human-race, are what we are, because of our nature to keep progressing and adapting to new methodologies, to improve our efficiency.
To meet this constant change and expectations, we need to follow a process which will help us understand our users better. We achieve this using set of tools and activities
Specialised Services
User Requirements
With a basic understanding of the demographics, we establish the user requirements – which can include navigational considerations, site size/speed, breadth and more
Competative Analysis
We try to assess the strengths and weaknesses of the product with that of your current or potential competitor in terms of factors that most influence user experience.
Persona Development
Each project has a target user group, and this is where we carefully identify everyone we are trying to reach; here we construct the User Profiles which assist us in designing soundproof strategies.
Research Strategy
For every engaging experience, there needs to be a well thought out plan. It is important that we know our audience and learn their behavioral patterns. A good research helps us to uncover unique insights about their requirements. Based on this, we develop a plan of action towards our ultimate goal.
Process Mapping
Process mapping helps us to understand the flow of the application. It highlights complexities which need to be taken under consideration for achieving a smooth workflow.
Design Strategy
Refers to an integrated planning process that examines the relationships between how design and business may complement one another. Simply put, the goal is to merge the business objective with creative solutions that move beyond just aesthetics.
Information Architecture
For the success of any design it is important to have good IA. We work very closely with the content owners to review the current information and create improved hierarchies and taxonomies – streamlining the structure of content, how it's organized and how users access it.
Concept Design
Concept design is the initial big picture or macro design. It shows us what problems the product will solve, how it will solve them, and what it will feel like as it is solving them.
Interaction Design
Interaction Design is the design of interactive products and services in which the focus goes beyond the item in development to include the way users will interact with it. Thus, scrutiny of users' needs, limitations and contexts, etc. empowers us to customize the output to suit precise demands.
Visual Design
Visual design and aesthetics affect User's confidence and comfort with the application. To attain a polished and professional look we have hired only passionate and gifted designers, who share our desire for pixel perfection. Our products are identifiable for their visual uniqueness.
Prototype
We help clients with a prototype to view an early release of a product built to test a concept or process. It helps in enhancing precision by system analysts and get user feedback.
UX Audit
A User Experience Audit (UX Audit) is a way to pinpoint less-than-perfect areas of a digital product, revealing which parts of a site or app are causing headaches for users and stymieing conversions. An UX audit can be conducted on an exisiting site or application as well as on the to be launched application.
talk?
Ideus Concepts
We look for hybrid talents and build our team around divergent expertise, which allows us to solve problems and uncover opportunities in unique ways. We are always looking for unique talent like you.