• What we do /

    • Strategy

      For every engaging experience, there needs to be a well thought out plan. It becomes equally important for us to know our audience and learn their behavioral patterns. This helps us uncover unique insights about their requirements. Based on this, we develop a plan of action towards our ultimate goal.

    • Design

      At Ideus Concepts we take pride in creating work of the highest possible standards. This is the place where solutions are explored. From layout to interactive prototype, this stage defines the design and functionality of the end product, mixing creative solutions with a sense of practicality.

    • Technology

      Ideus Concepts is committed to achieving the right balance between world-class engineering and inspiring designs. Our technologists have the desire and skill to push boundaries and innovate – without losing sight of usability and robustness.

  • What we do /


      With a basic understanding of the demographics, we establish the user requirements – which can include navigational considerations, site size/speed, breadth and more.


      We try to assess the strengths and weaknesses of the product with that of your current or potential competitor in terms of factors that most influence user experience.


      Each project has a target user group, and this is where we carefully identify everyone we are trying to reach; here we construct the User Profiles which assist us in designing soundproof strategies.

  • What we do /


      For the success of any design it is important to have good IA. We work very closely with the content owners to review the current information and create improved hierarchies and taxonomies – streamlining the structure of content, how it's organized and how users access it. This process is vital to project success, especially on large-scale portals such as Sesa Intranet & Xperiencegoa.


      Ideus Concepts’ approach towards Usability pivots on our passion to create engaging user experiences. We focus on key concepts such as ease of use, memorability and enjoyment. Our goal has always been and continues to be creating designs that people not only find easy to use, but love to use as well.


      The behavior of a website or application, and how users control that behavior, is of greatest importance in understanding the user desires and in meeting the project's objectives. We have a team of interaction design specialists who work through the process, from initial workshops and whiteboard sketches, right through to the development of highly-detailed wireframes and functional specs.


      Visual design and aesthetics affect user confidence in and comfort with your application. To attain a polished and professional look we have hired only passionate and gifted designers, who share our desire for pixel perfection. Our products are identifiable for their visual uniqueness.


      Design doesn't stop when the final screen comps are signed off. Our design team produces complete style guides. These guides detail exactly how each element of the end product should look and behave – from animation speed and button mouse-over states, to typography rules and color guidelines.

  • What we do /


      At Ideus Concepts we combine beautiful design with best-of-breed engineering. Pixel-perfect execution on the design front is seamlessly integrated with cross-browser compatibility and standard-compliance for client development as well as robust and scalable code on the server side. Our technology team is adept at using both client and server-side development using languages such as Javascript, PHP, .NET and more.


      Mobility has become a essential part of our life. We at Ideus Concepts believe that we can transform your organisation's mobile potential to reality. With you, we will define and implement your mobile strategy to create solutions that better serve your customers and workforce. We have in house as well as partner experts in various mobile platforms.


      To cater to your specific needs we help you build custom applications that will ease and automate your day-to-day problems. With a design & technology approach we ensure a better user experience without compromising performance. This approach has proven to be a recipe for success for projects such as the Idea Management, E-learning, and Insurance Management Systems.


      We are the ones who can help you make smarter decisions from better intelligence. We have the expertise to turn your business data into information and your information into intelligence. We have helped several clients to process the bulk of their information into compact business strategies.


      The rapid growth of social media excites and inspires us. Ideus Concepts is a passionate driver of and participant in the social evolution and we closely engage with our clients so that they become a part of it, too. Providing a viral gateway to other social networks such as Facebook and Twitter is a key consideration for all our client work.